About Us


About Joosies



Joosies is a San Diego–based, Seamoss-infused cold-pressed juice company focused on delivering mineral-rich wellness through simple, intentional ingredients.


Founded by Roalf Lee (RJ), Joosies was created to bridge the gap between functional nutrition and everyday convenience. The brand combines clean formulations, consistent production, and a clear wellness identity to meet the growing demand for better-for-you beverage options.


Joosies operates with a focus on quality, scalability, and community-driven growth.





Founder Background



Joosies was born from RJ’s personal transformation through juicing and lifestyle optimization. What began as a personal health practice evolved into a business opportunity rooted in firsthand experience, customer demand, and a clear gap in the market.


RJ brings an athlete’s discipline, a wellness-first mindset, and a hands-on operational approach to the brand, overseeing production, quality control, sales, and strategic growth.





Market Position & Differentiation



Joosies is uniquely positioned within the functional beverage space through its use of Seamoss, a mineral-dense ingredient increasingly sought after by health-conscious consumers.


What sets Joosies apart:


• Seamoss-Infused Formulations

A clear product differentiator that supports mineral replenishment and hydration.


• Simple, Transparent Ingredients

Clean labels with intentional formulations designed for repeat consumption.


• Cold-Pressed, Small-Batch Production

Ensures quality, freshness, and consistency while remaining scalable.


• Strong Local Brand Identity

Rooted in San Diego’s wellness, fitness, and lifestyle communities.





Product Portfolio



Joosies currently offers:


  • Multiple cold-pressed juice flavors
  • Seamoss-infused juice cleanses (3-Day & 6-Day)
  • Daily wellness packs (7-pack options)
  • Seamoss-based wellness products (gel and shots)



Products are designed for direct-to-consumer, wholesale refrigeration, and corporate wellness applications.





Wholesale & Distribution Opportunities



Joosies is actively expanding into:


  • Gyms & fitness studios
  • Barbershops & salons
  • Wellness centers & cafés
  • Corporate offices & events



Wholesale partners benefit from:


  • Strong shelf differentiation
  • Consistent local demand
  • High customer retention and repeat purchases
  • Flexible delivery and restock options






Growth Vision



Joosies is building toward:


  • Expanded wholesale placements
  • Subscription-based recurring revenue
  • Corporate wellness partnerships
  • Scaled production while maintaining product integrity



The brand is positioned for regional growth with a clear roadmap for operational expansion and brand equity development.





Partnership & Investment Philosophy



Joosies seeks partners who align with:


  • Long-term brand building
  • Quality-first product standards
  • Wellness-driven consumer trends
  • Sustainable, community-rooted growth



The goal is not rapid dilution, but intentional scaling with strategic partners.





Contact



In

Founder: Roalf Lee (RJ)

Email: Roalfjr@gmail.com

Instagram: @Joosies.sd